Your Friend Group Is Worth More Than You Think
Why connection beats cold plunges.
April 1, 2026
The $8 Trillion Longevity Market — And What Actually Works
In March 2025, UBS published a report projecting that the longevity market — all the supplements, biohacks, medical interventions, and wellness products aimed at helping you live longer — would grow from $5.3 trillion to $8 trillion by 2030. That's larger than the entire projected value of AI by 2027.
People are spending extraordinary sums trying to add years to their lives. And the most evidence-backed thing you can do — the intervention that Harvard's 85-year Study of Adult Development keeps returning to as the single strongest predictor of health, happiness, and longevity — is largely free.
It's having real, close friendships and spending time with them.
Not supplements.
Not cold plunges.
Your friends.
The Problem: A Collapse in Social Infrastructure
The problem is that modern life has been spectacularly bad at protecting this asset.
- In 2023, the Bureau of Labor Statistics found that just 4.1% of Americans attended or hosted a social event on an average weekend or holiday.
- Only about 25–33% of Americans regularly engage in "third places" — spaces outside home and work.
- Pubs are closing.
- Event spaces are shuttering.
- Hobbies are getting more expensive and more individualized.
The infrastructure for spontaneous human connection is quietly collapsing.
The Shift: People Are Rebuilding Connection
And yet something interesting is happening in the gap.
- Run clubs have exploded — Strava reported a 59% rise in running clubs in a single year.
- Group runs lead to:
- More miles
- More encouragement
- More accountability
- Gen Z is 4× more likely to prefer meeting people through workout groups than nightclubs.
- Supper clubs are resurging.
- Sober social events are growing.
The LA Chess Club went from 1 attendee to 300 weekly participants in under a year — with people saying they come for the chess and stay for the community.
This isn't nostalgia. It's a correction.
People are actively trying to rebuild what was lost — but they're doing it without a sponsor, and mostly without structure.
The Opportunity
This is where Out There comes in.
Brands are beginning to realize:
The most powerful marketing isn't a logo on an influencer post —
it's being present in a real moment between real friends.
Consumers are making it clear:
- They're tired of influencer-first marketing.
- They want brands to engage with real people living real lives.
At the same time, a new healthcare movement is emerging:
- Social prescribing — where doctors prescribe community and connection as treatment.
Because the evidence is clear:
Social connection is one of the most powerful health interventions we have.
And in this context:
"Offline" is becoming the new luxury.
The Idea: Out There
Out There is built at the intersection of all of this.
We:
- Sponsor friends to spend time together
- Financially reward engaged, social leisure
- Connect brands to the most authentic marketing moment:
- When a real group of friends shows up, together, in real life
The Bet
The longevity market is an $8 trillion bet on living longer.
We're a bet on living better.
Call to Action
Get out there.
Out There Social Club sponsors friends to spend more time together.
Join us.